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Why Willful?

Willful is Canada’s leading estate planning platform helping Canadians create their legal wills and power of attorney documents in just a few simple steps. Trusted by over 100,000 Canadians, makes it easy and convenient for Canadians to protect their loved ones and hard-earned assets.

John was introduced to Erin, Willful Co-founder and CEO, through a friend. We were looking for a solution to help our clients get a will quickly and easily – particularly during the pandemic when it was difficult to visit a lawyer in person. John reached out to Erin to build a partnership with Retirement Income Group, so we could purchase wills for clients that needed them. The partnership has been a huge success, and Willful is now being offered by advisors across the country.

Every Willful customer enjoys best-in-class support from estate planning experts and access to estate planning education, so you can feel confident in your documents.

Willful has since been featured on CBC’s Dragons’ Den and numerous media outlets across Canada.

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